With the advancement of technology and evolvement of smartphones, many people started to use their hand-held devices in order to search for relevant information. SEO Toronto professionals know it very well that smartphones and tablets have changed the way through which consumers search for a business. This means that consumers can easily drop across a business funnel at any point of time and from any channels. Many businesses might not be able to learn instantly if they are getting traffic from which platform or devices.
Is There Any Difference Between Mobile and Desktop SEO?
Many businesses might have a question on whether there is any difference between mobile and desktop SEO. Moreover, many businesses might think that they have invested in desktop SEO so is there any need for mobile SEO. Well, businesses should remember that both mobile and desktop SEO are separate entities and should be handled in a different manner.
Why Mobile Matters?
With the rising use of mobile among customer, a business can see quantifiable impact on their business. In fact, mobile matters to Google in a great way. When a site is optimized for mobile devices, it can help a site to rank well across SERP’s. However, the rank for mobile devices is slightly different from desktop devices.
Understanding Search Result Difference for Desktop and Mobile
SEO Toronto states that the search results for mobile devices are not the same as desktop. Local results can get more priority in mobile SEO results. This means Google Place listings can appear higher in mobile search results than the desktop search results.
Hence, local business should be optimized as well as local listings. Depending on the situation, geo-specific keywords can be used.
Keyword Usage for Desktop and Mobile Searches
SEO Toronto in order to optimize the text for a desktop site will try to go for keyword-rich content. It would help to clearly communicate the importance of the page to the search engines. However, the process of search for mobile devices works in a separate way. This is because mobile users don’t search for something with the use of keywords simply. Most mobile users the help of voice search in order to enter their query.
Search Engine Ranking Effect
Completely different set of algorithms is used for mobile searches in comparison to desktop searches. Different algorithm is used to provide better mobile user experience. If any SEO strategy for a desktop site worked in the past, this does not mean that it would work for a mobile site also. SEO Toronto professionals know it very well that the purpose of mobile SEO is completely different from mobile and desktop search. Apart from using different keywords, different context should be used for improved ranking.
While implementing content strategy for mobile searches, one should try to include AMP wherever possible. The speed of the site is crucial while considering the ranking of the site. The content should be mobile-friendly and easily readable.
SEO Toronto experts feel that after going through these blog, a business would easily learn ways for handling SEO strategies. It can help a business to make use of best opportunities and help the business to grow.